The Start (2020)
In 8th grade, school shut down for two weeks. Most people thought it was temporary. I didn’t. I’d always been ahead in school, straight A’s without studying, but I knew deep down it wasn’t for me.
During that break, I launched my first “real” business: an online merch store. I didn’t know what I was doing. Honestly, I spent more than I made, but I still remember that first sale like it was yesterday. It was proof I could create something and have someone pay for it.
That moment flipped a switch in my brain, and school was no longer in the plan...
Sneakers, Travel, and Six Figures
Less than a year later, my brother and I started flipping high-end sneakers. At just 14 and 20, we were traveling across the country, building relationships with store owners, and getting access to limited pairs at retail pricing.
Over two and a half years, we grew that business into six figures annually. But what I loved most surprisingly wasn’t the sneakers themselves, it was the grind. I handled all the backend work: operations, logistics, systems. That’s where I realized my true passion wasn’t just flipping shoes. It was building businesses from the ground up.
Falling in Love With the Trenches
The startup phase, the messy, gritty, unpolished beginning. This is where I feel most alive. It’s where the hustle matters most, and it’s where I thrive.
So, I spent the past two years learning everything I could about e-commerce. Store setups, systems, marketing funnels, product research, scaling. I realized one truth:
In business, the #1 thing you need is a good product and a solid model. The #2 is a market to sell that product to. If you have both, you win.
What I Do Now
Today, at 19, I build merch stores for influencers, artists, and public figures. Stores that are live and selling in just 7 days!
I spent a year and a half refining this offer, figuring out how to make a store essentially run itself with print-on-demand, design, marketing, and systems all built in.
Now, I take care of the hard, gritty work so you can focus on the part you actually enjoy: growing your brand and connecting with your audience.
If you’ve got an audience, I’ve got the product and the model that have already generated hundreds of thousands of dollars.
